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December Issue
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What’s Your Creator Fortune?
Ashley Sava
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What’s Your Creator Fortune?

Understanding Your Tarot Card Future for 2025
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Have Influencers Peaked?
Robert Dean Hilliard
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Have Influencers Peaked?

The Glittering Rise and the Quiet Plateau
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The Parasocial Paradox
Maria Valaikaite
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The Parasocial Paradox

The Flipside of Instagram Fame
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That's Not On My Bingo Card: 2025 edition
Nick Gaudio
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That's Not On My Bingo Card: 2025 edition

2025 edition
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What’s Your Creator Fortune?

Understanding Your Tarot Card Future for 2025
Ashley Sava

Welcome to the cosmic chaos of creator culture, where the algorithms are our angry gods and vibes are our currency. 

Ever wonder which tarot card embodies your energy? 

We’ve taken the mystique of tarot and given it a spicy makeover — assigning cards to the archetypes that rule the houses between your FYP and follower count.

Here’s your destiny, as written by the stars (and, FWIW, your engagement rate):

QUIZ

Which tarot card will you get?

Answers to these 8 questions will seal your fate (well, for at least the coming year... and honestly probably not even then).

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What’s your dream caption style?

A

“Your aura's so off today, it’s buffering.”

A

“Your aura's so off today, it’s buffering.”

The High Priestess

The Wellness Guru

This one’s for the CBD-and-crystal queens out there just being witchy and burning sage. The High Priestess is mysterious, intuitive, and probably sponsored by Moon Juice. Her captions are 80% astrology, 20% questions like, “What’s your aura telling you today?” She’s the reason #manifesting has more hashtags than the word "career."

the_wellness_guru
The energy shift you’re feeling is Saturn, not your ex. Just breathe through it, babes.
The High Priestess

The Wellness Guru

This one’s for the CBD-and-crystal queens out there just being witchy and burning sage. The High Priestess is mysterious, intuitive, and probably sponsored by Moon Juice. Her captions are 80% astrology, 20% questions like, “What’s your aura telling you today?” She’s the reason #manifesting has more hashtags than the word "career." Stevie Nicks cosplay not included.

witchy.crystals.n.stuff
The energy shift you’re feeling is Saturn, not your ex. Just breathe through it, babes.
The Fool

The Viral Prankster

You’re here for the chaos (and, as this is the Internet, you’re in good company). The Fool is the archetype for pranksters, clout chasers, and anyone who thinks dangling off a skyscraper without a harness is a personality. Love ‘em or hate ‘em, they’re the main characters in every “You won’t believe what happens next” Reel. Bottle of PRIME and internet slang not included, rizzler.

cl0ut.chaser
I filled my friend’s Cyber Truck with packing peanuts!
The Magician

The DIY Creator

With hands that move faster than a toddler near an open paint can, The Magician is every DIY overlord on social media. This card rules the Craftiness Realm and can turn toilet paper rolls into a chandelier or make a gourmet dinner out of three sad fridge items. Don't worry, you're not alone. They're making art out of plungers and screws, meanwhile we're eating shredded cheese out of the bag like a gremlin.

hot.glue.havoc
I made my wedding dress entirely out of hot glue and sheer chaos. What should I make next?
The Tower

The Canceled Influencer

Oh no. When The Tower appears, your feed is about to go down in flames. You’ve pissed off the algo and there’s no coming back. This card belongs to the problematic creators who didn’t read the room — or the Terms of Service. They’re always one Notes App apology away from a complete rebrand.

bye.bye.brand.deal
I’ve made a lot of mistakes and I’m stepping back to reflect. Please respect my privacy.
The Empress

The Aesthetic Overlord

All hail the moodboard. The Empress reigns over every impeccably curated grid you’ve ever seen. These influencers live for soft lighting, neutral tones, and plants that definitely cost more than your rent. Because having rich parents allows for a lifestyle most of us can't afford, curated identity included.

rich.parents.rent.free
Find beauty in the little things. Touch some grass. 🌿✨
The Hermit

The Niche Meme Page

The Hermit is your favorite anonymous shitposter, lurking in the shadows with niche memes so good they’re borderline art. They have a cult following but could walk past their biggest fan on the street without being recognized.

lord.hermit.crab
I accidentally liked my crush’s 2009 vacation photo. Thinking of just walking into the ocean.
The Lovers

The Couples Content Creator

This card embodies love, harmony, and two people who absolutely cannot do anything without a ring light. These duos have turned their relationship into a full-blown business, complete with matching outfits and oversharing as a brand strategy. These people are one step away from a joint Facebook account. No one likes anyone that much.

Bonus points if they post a breakup video with 10 mid-roll ads.

oversharing4clout
We handcuffed ourselves together for 72 hours and it ended with one of us crying in a Taco Bell parking lot (not clickbait)!
the Judgement

The Drama Tea Spiller

Judgment is the ruler of messy receipts, breathless exposés, and comment sections that go on longer than a CVS receipt. These creators will pause exactly one frame to show a blurry screenshot that changes everything. If it happened online, they’ve already got a timeline, an analysis, and probably a merch line saying, "I was here for the tea."

drama.receipts.only
HE LIED?!? THE TRUTH ABOUT THE ICED VANILLA LATTE SCANDAL 💀☕
The Devil

The Hustle Bro

Welcome to grindset hell, where the only thing scarier than the Devil is his LinkedIn profile. This card represents the self-proclaimed moguls who think taking a day off is a war crime. They’ll sell you a $5,000 course called How to Monetize Your Existence and make you question why you don’t already own a private island. My dude, being obsessed with The Wolf of Wall Street is not a good look.

grind.or.die.trying
Woke up at 4 a.m., cold-plunged into a bathtub of oat milk, flipped three NFTs, and pitched a startup idea to my dog. What’s your excuse?
The Chariot

The Fitness Influencer

Determined. Relentless. Sweaty. Chances of saying “rise and grind" are extremely high.

The Chariot is the influencer whose gym selfies and motivational captions make you feel guilty about that fourth slice of pizza. They’ve got a supplement sponsor and a catchphrase like “Always bringing it!”

protein.powder.prophet
Discipline > Motivation. Check this fit. What did YOU do today?
Death

The Rebranded Creator

Death doesn’t mean the end — it means the algorithm tanked, so now it’s time to pivot. This card is for influencers who have reinvented themselves more times than your Netflix password. One day, they’re doing smoky-eye tutorials; the next, they’re explaining how to invest in alpaca farms. Their old niche? Dead. Their new niche? Probably also doomed, but hey, they’ve got a Canva logo for it.

If Jake Paul can become a boxer who fights senior citizens, anything is possible.

rip.old.brand
Hey guys, I know this isn’t what you’re used to, but I’m so excited to launch my new series: ‘Meal Prepping for Gamers Who Believe in Astrology.’ Let’s grow together!
The Sun

The Positivity Creator

The Sun is all about relentless optimism and making you feel like a trash human for not hand-weaving a blanket for your cat’s birthday. These creators are so cheerful, it’s borderline threatening. If their feed doesn’t make you cry happy tears while simultaneously questioning your life choices, are they even doing it right?

hype.and.delusion
Started with $5 and a dream. Now Mom never has to drive her 2003 Honda again. 🌞💛 #Blessed #GrindPaysOff
Temperance

The Balanced Life Coach

Temperance is that influencer who insists you can achieve inner peace and a six-figure income if you just wake up at 5 a.m. and stop eating carbs. They’re part life coach, part cult leader, and 100% convinced they’ve cracked the code to existence. Their feed is a mix of pseudo-philosophy, overpriced planner ads, and smoothies that look like lawnmower clippings.

zen.guru
How I scaled my empire to 7 figures while meditating, journaling, and teaching my cat Spanish.
The Hanged Man

The Burnt-Out Creator

This card is for influencers who’ve hit the content wall so hard their burnout has a subscriber count. Their “taking a break” posts are basically a seasonal tradition, and their fans have grown weirdly good at predicting when it’s coming. Will they return with a rebrand or quietly disappear to work at their cousin’s startup? Only the algorithm knows.

content.dead.inside
Social media is so toxic, but I’ll miss you guys. Except I probably won’t. Bye for now… or forever. IDK.
The Wheel of Fortune

The One-Hit Wonder

The Wheel of Fortune is the influencer equivalent of hitting the lottery… and immediately losing the ticket. One viral post launched them into fame, and now they’re clinging to relevance like their life depends on it.

one.trick.phony
Y’all loved the first one, so here’s me recreating it… but with my grandma this time! 😂🔥 #ForYou #PleaseGoViralAgain
The Hierophant

The Educator

The Hierophant is the all-knowing content creator who turns every niche fact into a TED Talk you didn’t ask for but now can’t stop watching. They’ve got charts, sources, and a whiteboard that’s seen some things. Whether they’re dissecting conspiracy theories or explaining why your moisturizer is literally ruining your life, their energy screams, “I have a slide deck for that.”

gatekeep.gaslight.google
Here’s why the Roman Empire lives rent-free in your brain — and what it has to do with oat milk lattes. #NicheButMakeItFascinating